Thinking
Ideas that shape our work, and the field.
SANE for the evidence. REBELS for the bet we place on it.
Thinking · SANE
How we use AI
How we use AI across building products, running ad accounts, and our own operations. The full bilingual hub, DE and EN.
ReadLatest
- Thinking · REBELSHow AI rewrote the funnelThe funnel did not break. It changed shape. The five stages, the eight shifts that reshaped them, the pillars of one that converts, and how we build it. With the research.
- Thinking · SANEHow our chat reads your business while you talkIt reads your homepage in a few seconds while it keeps talking, then grounds everything it says in what it actually found.
Seen in the work
Where the thinking shows up, on real builds and accounts.
- BuildA coaching method, rebuilt as a productWe developed Ara II with the executive coach Jord Cuiper: his methodology, running as a live AI product, with members in more than twenty countries.
- Grow44% more new customers, while holding CAC stableBARFER'S had the demand. We rebuilt the paid-search account from the structure up, on data we could trust, and in one year it brought 44% more new customers at a stable cost.
- Build and growA site that carries his whole practiceWe built Frederik G. Pferdt's site as one hub for his keynotes, courses, newsletter, and coaching, and we run the paid growth that brings the right people to it.
- Coming soonProgrammatic ads, run through an AI intelligence systemA B2B and B2C ecommerce client whose programmatic ads run through our AI intelligence system. Case study coming soon.