Build
Interactive experiences
Small digital experiences a visitor can play with and feel present in. AI underneath, when it earns its place.
On this page
We make small digital experiences that pull a visitor in: something to turn over in their hands, or something that talks back. They leave more present than a wall of text could make them.
We build the experience first and choose the technology second. AI goes in when it makes the thing better, and stays out when a plain interaction already does the job.
A few we have made
Each one is live on a real site. Spin it, open it, or read your own here, then follow it through to where it runs.
A mindstate you can turn over
Six dimensions of how a person shows up, built as a cube you spin. On Frederik G. Pferdt's site.
frederikgpferdt.com
A first coaching moment
An executive coach's method, running as a chat that gives a stranger one real insight before they ever book. This is Ara II.
ara2.aiYour read
A page that reads you
Paste a site and it reads the business while you talk, then builds the visitor a page about them. It is live on this one.
Try it on this siteWhen we use AI
When AI is the right tool, we ground it in your own material, add guards so it will not invent, and have it disclose that it is an AI. It is the same approach behind Ara II.
The insight
Grounded AI earns trust only if it stays honest about what it knows. Every line carries where it came from, and what the model cannot see becomes a question rather than a guess.
Grounded in
The rebels-page chat: it reads your homepage, grounds each claim in what it found, and marks anything beyond that as a suggestion, not a fact.