Grow
Growth strategy
The system under the channels, built so your team can keep running it.
On this page
Channels rarely fail on their own. Underneath a stalled number is usually a missing foundation: no sharp ICP, fuzzy messaging, measurement you cannot trust. We build that first, then run the channels on top of it.
Run by an ex-Google growth strategist and fractional CMO, with go-to-market and marketing foundations built for GlassDollar, Smart Host, and Pacta.
How we think about it
It starts with a gap analysis: what to fix, ranked by impact. Then the foundations underneath any channel, a clear ICP, sharp messaging, and measurement you can trust. Then tactics, one channel at a time, run with your team so the engine keeps running after we step back.
The insight
A stalled channel is rarely a channel problem. It is usually a foundation problem wearing a channel's clothes.
Grounded in
Every engagement opens with a gap analysis that ranks what to fix by impact, before a euro moves to any channel.
Acquisition runs in loops
A funnel is a line people fall out of. A loop is an engine: every customer it converts feeds the next one in, through referral, content, word of mouth, or paid. The question is never which stage to optimize. It is which of your loops is already turning, and what would make it turn faster.
There is no single right answer, because it depends on what you already have. A referral loop that runs on its own might compound far faster with a little paid behind it. A content loop might be stalling on no proof of transformation, which is just thought leadership until you fix it. We read the loops you have, find the one with the most room, and put the work there.
Simon was a catalyst for GlassDollar. He delivered the strategic clarity and foundational marketing framework essential for our scale.